Founder

Rafael Merchan is the founder of Regenerative Solutions and a trusted advisor in regenerative agriculture, food systems, and value chain strategy. With over two decades of experience in Latin America, Africa, and Asia, he brings a unique blend of technical expertise, global perspective, and grounded humility. He holds a Master's in Public Administration from Columbia University and a B.S. in Agricultural and Resource Economics from the University of Maryland.

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Our Story

Regenerative Solutions was founded with a simple goal: to help regenerative agriculture thrive where it matters most. For us, that means the Global South—working with smallholder farmers hungry for an alternative way to grow crops and raise animals in harmony with nature.

We believe in building solutions that respond to the growing demand from cities and markets for more sustainable, resilient food systems. Along the way, we collaborate widely across Latin America—partnering with agroecologists, livestock specialists, and a new generation of tech-savvy innovators in AI, mapping, and digital tools. We exist to bridge bold ideas with grounded impact—by listening deeply, partnering wisely, and acting with intention.

Our Values

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    Farmer-centered

    We build from the ground up, always starting with producers.

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    Co-design

    We don’t drop solutions—we build them with you.

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    Systems thinking

    Regeneration happens when we align incentives across the whole system.

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    Local + Global

    We blend grassroots experience with global innovation.

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    Hyperconnections

    We tap into a trusted network of experts to bring the best solutions to the table.

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    Practical impact

    Ideas are only as good as their results.

Q&A

  • A consulting firm that helps organizations scale regenerative agriculture in the Global South through strategy, finance, farmer engagement, and digital tools.

  • Rafael Merchan, with over 20 years of global experience in agriculture, food security, and value chain strategy.

  • We operate globally, with a strong focus on Latin America and the broader Global South.

  • Supply chain regeneration, farmer and cooperative engagement, strategic advisory, capacity building, innovative finance, and digital tools for scaling.